How Can You Do Email Marketing Effectively00:00

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Published on December 3, 2018

If you’re just getting started with email marketing and building your subscriber list then you may be looking for best practices on how to do email marketing effectively to generate more prospects and sales for your business. List-building remains one of the best ways to sustain a healthy online (and offline) …

Email marketing is probably the most efficient way of sharing messages, building a relationship with customers and selling services. The advantages of such an email marketing solutions are proven and documented. It is arguably the most cost-effective and quickest to get messages delivered to a broad base of customers.

Effective Email Marketing

To be concise this kind of email marketing strategy is such a time and money saver especially when one is getting engaged with existing prospects, new prospects or old customers. You just need a tool that can aid in campaigning, connecting and managing lists effectively. It is not about sending promotion emails to individuals that are random and hoping to turn them in paying customers overnight.

Email Marketing

The email marketing advantages are well documented and deserved. Email Marketing is arguably the quickest, most cost effective method to get your advertising message out to a vast audience of both new and proven buyer customers. Most successful Email Marketing campaigns see success almost instantly.

In a recent survey, 85% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 65% of their marketing budget on email.

Are you one of the marketers who’s heavily investing in email marketing this year? If not why? Leave a comment below, I will do my best to help get started.

Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.

But with so many email marketing platforms available, how do you choose the right one for your business?

Email Marketing Platforms

What to look for in an Email Marketing Platform.

The email builder boasts a drag-and-drop interface, which makes choosing a template and making it your own incredibly simple. There’s also a segmenting tool that enables you to establish different campaigns for your contacts based on their actions and behaviors. This allows you to personalize each message to your customers’ unique needs and wants, which ultimately provides you with much better results.

Other highlights should include social sharing tools, optimization, great tracking/analytic facilities, and A/B split testing. 24/7 customer support to ensure you get the highest ROI possible from every campaign.

There should be email templates to choose from that can be easily adjusted to suit your brand, these templates need to be optimized to be mobile friendly. And if you do fancy having a go at coding your own email, you can.

You should have the ability to easily integrate it with a number of platforms, including Shopify, Magento, and WordPress. However, be sure you understand there are always limitations to the lower priced plans, not limited to a no auto-responder feature.

Choosing Your Next Email Marketing Platform

Overall, if you’re looking for a simple, straightforward, and cost-effective way of marketing your small business, email list building cannot be beaten. But if you’re looking to build an email list fast I strongly advice you to check this article out.

Are you one of the marketers who’s heavily investing in email marketing this year? If not why? If yes leave a comment below.